@article{939530,
      author = {Aula, Pekka, and Heinonen, Jouni,},
      url = {http://library.usi.edu/record/939530},
      title = {The reputable firm : how digitalization of communication  is revolutionizing reputation management /},
      abstract = {This book revisits the concept of reputation, bringing it  up to date with the era of social media and demonstrating  the significance of a good reputation for making  sustainable business. Using an easy-to-follow approach, the  authors present all key aspects business leaders should  know about reputation in the age of the communication  revolution, and clearly demonstrate how a good reputation  can be a company's permit to do business, its raison  d'être, and a guarantor of trust.},
      doi = {https://doi.org/10.1007/978-3-319-22008-6},
      recid = {939530},
      pages = {1 online resource},
}