TY  - GEN
N2  - This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust.
DO  - 10.1007/978-3-319-22008-6
DO  - doi
AB  - This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être, and a guarantor of trust.
T1  - The reputable firm :how digitalization of communication is revolutionizing reputation management /
AU  - Aula, Pekka,
AU  - Heinonen, Jouni,
CN  - HD59.2
ID  - 939530
KW  - Corporate image
KW  - Communication in management.
KW  - Digital communications.
SN  - 9783319220086
SN  - 331922008X
TI  - The reputable firm :how digitalization of communication is revolutionizing reputation management /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-22008-6
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-22008-6
ER  -