Entrepreneurship, business and economics. Vol. 1, Proceedings of the 15th Eurasia business and economics society conference / Mehmet Huseyin Bilgin, Hakan Danis, editors.

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Entrepreneurship, business and economics. Vol. 1, Proceedings of the 15th Eurasia business and economics society conference / Mehmet Huseyin Bilgin, Hakan Danis, editors.

9783319275703 (electronic book)
3319275704 (electronic book)
3319275690
9783319275697

Cham : Springer Science and Business Media, 2016.

English

1 online resource (xvi, 588 pages)

HB21

330

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Includes bibliographical references.

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Eurasian studies in business and economics 3/1.

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