Entrepreneurship, business and economics. Vol. 1, Proceedings of the 15th Eurasia business and economics society conference / Mehmet Huseyin Bilgin, Hakan Danis, editors.
2016
HB21
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Title
Entrepreneurship, business and economics. Vol. 1, Proceedings of the 15th Eurasia business and economics society conference / Mehmet Huseyin Bilgin, Hakan Danis, editors.
ISBN
9783319275703 (electronic book)
3319275704 (electronic book)
3319275690
9783319275697
3319275704 (electronic book)
3319275690
9783319275697
Published
Cham : Springer Science and Business Media, 2016.
Language
English
Description
1 online resource (xvi, 588 pages)
Call Number
HB21
Dewey Decimal Classification
330
Summary
This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Vendor-supplied metadata.
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Added Author
Bilgin, Mehmet Huseyin, editor.
Danis, Hakan, editor.
Danis, Hakan, editor.
Series
Eurasian studies in business and economics 3/1.
Available in Other Form
Entrepreneurship, business and economics 2016.
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Online Access
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Table of Contents
Entrepreneurship and Small and Medium-sized Enterprises
Human Resources
Management
Marketing and Tourism.
Human Resources
Management
Marketing and Tourism.