Media Convergence Handbook - Vol. 2 : Firms and User Perspectives
Lugmayr, Artur, editor; Dal Zotto, Cinzia, editor
2016
HD28-70
Available Online

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Title Media Convergence Handbook - Vol. 2 : Firms and User Perspectives
ISBN 9783642544873
3642544878
9783642544866
364254486X
DOI https://doi.org/10.1007/978-3-642-54487-3
Published Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016
Language English
Description 1 online resource (xi, 473 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-642-54487-3 doi
Call Number HD28-70
Dewey Decimal Classification 658
Summary The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Note The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Lugmayr, Artur, editor
Dal Zotto, Cinzia, editor
Series Media business and innovation.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction
Impact of Convergence on Media Organizations and Markets
Media Production and Convergence
Media User Interfaces, Experiences and Perspectives
Convergence and Media Business Outlook

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