Media Convergence Handbook - Vol. 2 : Firms and User Perspectives
2016
HD28-70
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Media Convergence Handbook - Vol. 2 : Firms and User Perspectives
ISBN
9783642544873
3642544878
9783642544866
364254486X
3642544878
9783642544866
364254486X
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016
Language
English
Description
1 online resource (xi, 473 pages) : illustrations.
Item Number
10.1007/978-3-642-54487-3 doi
Call Number
HD28-70
Dewey Decimal Classification
658
Summary
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Note
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Lugmayr, Artur, editor
Dal Zotto, Cinzia, editor
Dal Zotto, Cinzia, editor
Series
Media business and innovation.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Introduction
Impact of Convergence on Media Organizations and Markets
Media Production and Convergence
Media User Interfaces, Experiences and Perspectives
Convergence and Media Business Outlook
Impact of Convergence on Media Organizations and Markets
Media Production and Convergence
Media User Interfaces, Experiences and Perspectives
Convergence and Media Business Outlook