000939577 000__ 03919cam\a2200517Mi\4500
000939577 001__ 939577
000939577 005__ 20230306152014.0
000939577 006__ m\\\\\o\\d\\\\\\\\
000939577 007__ cr\un\nnnunnun
000939577 008__ 160924s2016\\\\xx\\\\\\o\\\\\000\0\eng\d
000939577 019__ $$a959873863$$a961852373$$a962701826$$a1012059015$$a1058391520$$a1066437526
000939577 020__ $$a9783319415192
000939577 020__ $$a3319415190
000939577 020__ $$z3319415182
000939577 020__ $$z9783319415185
000939577 0247_ $$a10.1007/978-3-319-41519-2$$2doi
000939577 035__ $$aSP(OCoLC)ocn959149749
000939577 035__ $$aSP(OCoLC)959149749$$z(OCoLC)959873863$$z(OCoLC)961852373$$z(OCoLC)962701826$$z(OCoLC)1012059015$$z(OCoLC)1058391520$$z(OCoLC)1066437526
000939577 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dUPM$$dAZU$$dOCLCQ$$dOCLCF$$dIDB$$dJG0$$dINU$$dESU$$dMERER$$dOCLCQ$$dYDX$$dIAS$$dMERUC$$dOCLCQ$$dAU@$$dOCLCQ$$dWYU$$dBRX$$dOCLCQ
000939577 049__ $$aISEA
000939577 050_4 $$aHF4999.2-6182
000939577 08204 $$a650
000939577 1001_ $$aKüçük, S. Ümit.
000939577 24510 $$aBrand Hate :$$bNavigating Consumer Negativity in the Digital World.
000939577 260__ $$aCham :$$bSpringer International Publishing,$$c2016.
000939577 300__ $$a1 online resource (149 pages)
000939577 336__ $$atext$$btxt$$2rdacontent
000939577 337__ $$acomputer$$bc$$2rdamedia
000939577 338__ $$aonline resource$$bcr$$2rdacarrier
000939577 347__ $$atext file$$bPDF$$2rda
000939577 4901_ $$aPalgrave pivot
000939577 506__ $$aAccess limited to authorized users.
000939577 520__ $$aThis book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Consumer hostility and hate is not hidden and silent but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards as a result of the Internet's democratic architecture. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. Finally, it provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior. S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 "Citation of Excellence" award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals.
000939577 588__ $$aDescription based on print version record.
000939577 650_0 $$aBusiness.
000939577 650_0 $$aInternet marketing.
000939577 650_0 $$aIndustrial management.
000939577 650_0 $$aPublic relations.
000939577 650_0 $$aCustomer relations$$xManagement.
000939577 650_0 $$aEmotions.
000939577 77608 $$iPrint version:$$aKucuk, S. Umit.$$tBrand Hate : Navigating Consumer Negativity in the Digital World.$$dCham : Springer International Publishing, ©2016$$z9783319415185
000939577 830_0 $$aPalgrave pivot.
000939577 852__ $$bebk
000939577 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-41519-2$$zOnline Access$$91397441.1
000939577 909CO $$ooai:library.usi.edu:939577$$pGLOBAL_SET
000939577 980__ $$aEBOOK
000939577 980__ $$aBIB
000939577 982__ $$aEbook
000939577 983__ $$aOnline
000939577 994__ $$a92$$bISE