Introduction
Chapter One: The study of ritual in contemporary urban society
Chapter Two: Consumption and ritual
Chapter Three: Consumer culture and changes to the ritual calendar in postwar urban Japan
Chapter Four: Shichigosan: The history of a Japanese childhood rite of passage
Chapter Five: Business sector, media and religious institutions
Chapter Six: Constructing the ritual: dress, photographs, actors, and script
Conclusion: Children, women, and families: Creating a ritual for one and all
Bibliography.