Predicting Movie Success at the Box Office.
2018
PN1993-PN1999PN1993-
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Title
Predicting Movie Success at the Box Office.
Author
ISBN
9783319718033
3319718037
9783319718026
3319718029
3319718037
9783319718026
3319718029
Publication Details
Cham : Palgrave Macmillan US, 2018.
Language
English
Description
1 online resource (270 pages)
Call Number
PN1993-PN1999PN1993-
Dewey Decimal Classification
384.83
Summary
This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie's earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.
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