000939797 000__ 05331cam\a2200469Ii\4500
000939797 001__ 939797
000939797 005__ 20230306152027.0
000939797 006__ m\\\\\o\\d\\\\\\\\
000939797 007__ cr\cn\nnnunnun
000939797 008__ 180403s2018\\\\sz\\\\\\ob\\\\001\0\eng\d
000939797 019__ $$a1030465930$$a1030592327$$a1030758635$$a1033640896$$a1160092033
000939797 020__ $$a9783319741291$$q(electronic book)
000939797 020__ $$a3319741292$$q(electronic book)
000939797 020__ $$z9783319741284
000939797 020__ $$z3319741284
000939797 0247_ $$a10.1007/978-3-319-74129-1$$2doi
000939797 035__ $$aSP(OCoLC)on1030303206
000939797 035__ $$aSP(OCoLC)1030303206$$z(OCoLC)1030465930$$z(OCoLC)1030592327$$z(OCoLC)1030758635$$z(OCoLC)1033640896$$z(OCoLC)1160092033
000939797 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dYDX$$dEBLCP$$dOCLCF$$dUPM$$dAZU$$dOCLCQ$$dWYU$$dUKMGB$$dMERER$$dOCLCQ$$dAU@$$dOL$$$dOCLCQ$$dUKAHL$$dSNK$$dOCLCQ$$dU@J$$dADU
000939797 049__ $$aISEA
000939797 050_4 $$aHF1416
000939797 08204 $$a658.8/4$$223
000939797 24500 $$aEmerging issues in global marketing :$$ba shifting paradigm /$$cJames Agarwal, Terry Wu, editors.
000939797 264_1 $$aCham, Switzerland :$$bSpringer,$$c2018.
000939797 300__ $$a1 online resource
000939797 336__ $$atext$$btxt$$2rdacontent
000939797 337__ $$acomputer$$bc$$2rdamedia
000939797 338__ $$aonline resource$$bcr$$2rdacarrier
000939797 347__ $$atext file$$bPDF$$2rda
000939797 504__ $$aIncludes bibliographical references and index.
000939797 506__ $$aAccess limited to authorized users.
000939797 520__ $$aThis book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies - A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm's relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don't miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
000939797 588__ $$aOnline resource; title from PDF title page (viewed April 5, 2018).
000939797 650_0 $$aExport marketing.
000939797 650_0 $$aExport marketing$$xManagement.
000939797 7001_ $$aAgarwal, James,$$eeditor.
000939797 7001_ $$aWu, Terry,$$eeditor.
000939797 77608 $$iPrint version:$$tEmerging issues in global marketing.$$dCham, Switzerland : Springer, 2018$$z3319741284$$z9783319741284$$w(OCoLC)1015997648
000939797 852__ $$bebk
000939797 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-74129-1$$zOnline Access$$91397441.1
000939797 909CO $$ooai:library.usi.edu:939797$$pGLOBAL_SET
000939797 980__ $$aEBOOK
000939797 980__ $$aBIB
000939797 982__ $$aEbook
000939797 983__ $$aOnline
000939797 994__ $$a92$$bISE