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000939822 24500 $$aEmerging Markets from a Multidisciplinary Perspective :$$bChallenges, Opportunities and Research Agenda /$$cedited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal.
000939822 264_1 $$aCham :$$bSpringer,$$c2018.
000939822 300__ $$a1 online resource
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000939822 4901_ $$aAdvances in theory and practice of emerging markets
000939822 506__ $$aAccess limited to authorized users.
000939822 520__ $$aThis book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM's also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
000939822 588__ $$aOnline resource; title from PDF title page (viewed April 17, 2018).
000939822 650_0 $$aNew products$$xMarketing.
000939822 650_0 $$aInternational business enterprises$$xSocial aspects.
000939822 650_0 $$aStrategic planning.
000939822 650_0 $$aSocial marketing.
000939822 7001_ $$aDwiv, Yogesh K.,$$eeditor.
000939822 7001_ $$aRana, Nripen P.,$$eeditor.
000939822 7001_ $$aSlade, Emma L.,$$eeditor.
000939822 7001_ $$aShareef, Mahmud A.,$$eeditor.
000939822 7001_ $$aClement, Marc,$$eeditor.
000939822 7001_ $$aSimintiras, Antonis C.,$$eeditor.
000939822 7001_ $$aLal, Banita,$$eeditor.
000939822 77608 $$iPrint version:$$z9783319750125
000939822 830_0 $$aAdvances in theory and practice of emerging markets.
000939822 852__ $$bebk
000939822 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-75013-2$$zOnline Access$$91397441.1
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