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Title
Sustainability in luxury fashion business / Chris K.Y. Lo, Jung Ha-Brookshire, editors.
ISBN
9789811088780 (electronic book)
9811088780 (electronic book)
9789811088797
9811088799
9789811342646
9811342644
9811088772
9789811088773
Published
Singapore : Springer, [2018]
Language
English
Description
1 online resource
Item Number
10.1007/978-981-10-8878-0 doi
Call Number
TT497 .S87 2018
Dewey Decimal Classification
687
Summary
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from digital title page (viewed on June 12, 2018).
Series
Springer series in fashion business. 2366-8776
Available in Other Form
Print version: 9789811088773
Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo)
Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones)
Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender)
Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee)
Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.