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000939928 019__ $$a1058976042$$a1066613853$$a1160082264
000939928 020__ $$a9783662553817$$q(electronic book)
000939928 020__ $$a3662553813$$q(electronic book)
000939928 0247_ $$a10.1007/978-3-662-55381-7$$2doi
000939928 035__ $$aSP(OCoLC)on1040276586
000939928 035__ $$aSP(OCoLC)1040276586$$z(OCoLC)1058976042$$z(OCoLC)1066613853$$z(OCoLC)1160082264
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000939928 049__ $$aISEA
000939928 050_4 $$aHF5415.5$$b.K86 2018
000939928 08204 $$a658.812$$223
000939928 1001_ $$aKumar, V.,$$d1957-$$eauthor.
000939928 24510 $$aCustomer Relationship Management :$$bconcept, strategy, and tools /$$cV. Kumar, Werner Reinartz.
000939928 250__ $$aThird edition.
000939928 264_1 $$aBerlin, Germany :$$bSpringer,$$c[2018]
000939928 300__ $$a1 online resource (xxv, 411 pages) :$$billustrations
000939928 336__ $$atext$$btxt$$2rdacontent
000939928 337__ $$acomputer$$bc$$2rdamedia
000939928 338__ $$aonline resource$$bcr$$2rdacarrier
000939928 347__ $$atext file$$bPDF$$2rda
000939928 4901_ $$aSpringer Texts in Business and Economics,$$x2192-4333
000939928 5050_ $$aCRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM.
000939928 506__ $$aAccess limited to authorized users.
000939928 5208_ $$aThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain
000939928 588__ $$aOnline resource; title from digital title page (viewed on July 11, 2019).
000939928 650_0 $$aCustomer relations$$xManagement.
000939928 650_0 $$aCustomer relations$$xData processing.
000939928 650_0 $$aBusiness and Management
000939928 650_0 $$aBig Data/Analytics
000939928 650_0 $$aBusiness Strategy/Leadership
000939928 7001_ $$aReinartz, Werner,$$eauthor
000939928 77608 $$iPrint version:$$z9783662553800
000939928 830_0 $$aSpringer texts in business and economics.
000939928 852__ $$bebk
000939928 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-662-55381-7$$zOnline Access$$91397441.1
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000939928 980__ $$aEBOOK
000939928 980__ $$aBIB
000939928 982__ $$aEbook
000939928 983__ $$aOnline
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