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000940015 019__ $$a1047589856
000940015 020__ $$a9783319931067$$q(electronic book)
000940015 020__ $$a3319931067$$q(electronic book)
000940015 020__ $$z9783319931050
000940015 020__ $$z3319931059
000940015 035__ $$aSP(OCoLC)on1046085282
000940015 035__ $$aSP(OCoLC)1046085282$$z(OCoLC)1047589856
000940015 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dEBLCP$$dYDX$$dOCLCF$$dINU$$dUKMGB$$dUKAHL$$dOCLCQ$$dOCLCO$$dOCLCQ
000940015 049__ $$aISEA
000940015 050_4 $$aPS3503.A923
000940015 08204 $$a813/.52$$223
000940015 1001_ $$aDrummond, Kent,$$d1957-$$eauthor.
000940015 24514 $$aThe Road to Wicked :$$bthe Marketing and Consumption of Oz from L. Frank Baum to Broadway /$$cKent Drummond, Susan Aronstein, Terri L. Rittenburg.
000940015 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2018]
000940015 264_4 $$c©2018
000940015 300__ $$a1 online resource
000940015 336__ $$atext$$btxt$$2rdacontent
000940015 337__ $$acomputer$$bc$$2rdamedia
000940015 338__ $$aonline resource$$bcr$$2rdacarrier
000940015 504__ $$aIncludes bibliographical references and index.
000940015 506__ $$aAccess limited to authorized users.
000940015 520__ $$a"The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability-- the capacity of artists, narratives, art forms, and genres to remain viable over time--and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful--Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it."--$$cProvided by publisher.
000940015 588__ $$aOnline resource; title from PDF title page (viewed July 30, 2018).
000940015 60010 $$aBaum, L. Frank$$q(Lyman Frank),$$d1856-1919.$$tWizard of Oz.
000940015 60010 $$aBaum, L. Frank$$q(Lyman Frank),$$d1856-1919$$xAppreciation.
000940015 60010 $$aBaum, L. Frank$$q(Lyman Frank),$$d1856-1919$$vAdaptations.
000940015 650_0 $$aFantasy fiction, American$$xEconomic aspects.
000940015 7001_ $$aAronstein, Susan,$$eauthor.
000940015 7001_ $$aRittenburg, Terri,$$eauthor.
000940015 77608 $$iPrint version:$$aDrummond, Kent, 1957-$$tRoad to Wicked.$$dCham, Switzerland : Palgrave Macmillan, [2018]$$z3319931059$$z9783319931050$$w(OCoLC)1035283854
000940015 852__ $$bebk
000940015 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-93106-7$$zOnline Access$$91397441.1
000940015 909CO $$ooai:library.usi.edu:940015$$pGLOBAL_SET
000940015 980__ $$aEBOOK
000940015 980__ $$aBIB
000940015 982__ $$aEbook
000940015 983__ $$aOnline
000940015 994__ $$a92$$bISE