TY  - GEN
N2  - Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
DO  - 10.1007/978-3-319-77730-6
DO  - doi
AB  - Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
T1  - Market Driven Political Advertising :Social, Digital and Mobile Marketing /
AU  - Hughes, Andrew,
CN  - HF5415.1265
ID  - 940033
KW  - Business.
KW  - Internet marketing.
KW  - Public relations.
SN  - 9783319777306
SN  - 3319777300
SN  - 9783319777290
SN  - 3319777297
TI  - Market Driven Political Advertising :Social, Digital and Mobile Marketing /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-77730-6
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-77730-6
ER  -