000940033 000__ 03236cam\a2200541Mi\4500
000940033 001__ 940033
000940033 005__ 20230306151937.0
000940033 006__ m\\\\\o\\d\\\\\\\\
000940033 007__ cr\nn\nnnunnun
000940033 008__ 180614s2018\\\\gw\a\\\\o\\\\\000\0\eng\d
000940033 019__ $$a1059029206$$a1156080655
000940033 020__ $$a9783319777306
000940033 020__ $$a3319777300
000940033 020__ $$a9783319777290
000940033 020__ $$a3319777297
000940033 0247_ $$a10.1007/978-3-319-77730-6$$2doi
000940033 0243_ $$a9783319777290
000940033 035__ $$aSP(OCoLC)on1047693095
000940033 035__ $$aSP(OCoLC)1047693095$$z(OCoLC)1059029206$$z(OCoLC)1156080655
000940033 040__ $$aUPM$$beng$$epn$$cUPM$$dOCLCO$$dVT2$$dOCLCF$$dWYU$$dOCLCQ$$dOCLCO$$dMERER$$dOCL$$dOCLCQ$$dADU$$dSFB
000940033 043__ $$ae-uk---$$an-us---
000940033 049__ $$aISEA
000940033 050_4 $$aHF5415.1265
000940033 08204 $$a658.872$$223
000940033 1001_ $$aHughes, Andrew,$$eauthor.
000940033 24510 $$aMarket Driven Political Advertising :$$bSocial, Digital and Mobile Marketing /$$cby Andrew Hughes.
000940033 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint :$$bPalgrave Pivot,$$c2018.
000940033 300__ $$a1 online resource (XIII, 137 pages 3 illustrations) :$$billustrations
000940033 336__ $$atext$$btxt$$2rdacontent
000940033 337__ $$acomputer$$bc$$2rdamedia
000940033 338__ $$aonline resource$$bcr$$2rdacarrier
000940033 347__ $$atext file$$bPDF$$2rda
000940033 4901_ $$aPalgrave Studies in Political Marketing and Management
000940033 504__ $$aIncludes bibliographical references and index.
000940033 5050_ $$a1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5. Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.
000940033 506__ $$aAccess limited to authorized users.
000940033 520__ $$aExploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
000940033 650_0 $$aBusiness.
000940033 650_0 $$aInternet marketing.
000940033 650_0 $$aPublic relations.
000940033 651_0 $$aGreat Britain$$xPolitics and government.
000940033 651_0 $$aUnited States$$xPolitics and government.
000940033 77608 $$iPrint version:$$z9783319777290
000940033 830_0 $$aPalgrave studies in political marketing and management.
000940033 852__ $$bebk
000940033 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-77730-6$$zOnline Access$$91397441.1
000940033 909CO $$ooai:library.usi.edu:940033$$pGLOBAL_SET
000940033 980__ $$aEBOOK
000940033 980__ $$aBIB
000940033 982__ $$aEbook
000940033 983__ $$aOnline
000940033 994__ $$a92$$bISE