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000940084 020__ $$a9783319790480
000940084 020__ $$a331979048X
000940084 0247_ $$a10.1007/978-3-319-79048-0$$2doi
000940084 035__ $$aSP(OCoLC)on1050726436
000940084 035__ $$aSP(OCoLC)1050726436
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000940084 050_4 $$aHD62.4-HD62.45
000940084 08204 $$a338.7095$$223
000940084 24504 $$aThe Digitization of Business in China :$$bExploring the Transformation from Manufacturing to a Digital Service Hub /$$cedited by Young-Chan Kim, Pi-Chi Chen.
000940084 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint :$$bPalgrave Macmillan,$$c2018.
000940084 300__ $$a1 online resource (XV, 276 pages 17 illustrations) :$$billustrations.
000940084 336__ $$atext$$btxt$$2rdacontent
000940084 337__ $$acomputer$$bc$$2rdamedia
000940084 338__ $$aonline resource$$bcr$$2rdacarrier
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000940084 4901_ $$aPalgrave Macmillan Asian Business Series
000940084 5050_ $$a1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley -- Part I. Digital Business as a Social Networking Tool -- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W.L. Fong -- 3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao -- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi -- 5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen -- Part II. Digital Business as an Operating Platform -- 6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia; Tao Jiang, Yeyi Li -- 7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao -- 8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin -- 9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim -- 10. Conclusion -- The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng.
000940084 506__ $$aAccess limited to authorized users.
000940084 520__ $$aOne of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
000940084 650_0 $$aBusiness.
000940084 650_0 $$aManagement.
000940084 650_0 $$aIndustrial management.
000940084 650_0 $$aIndustries.
000940084 7001_ $$aKim, Young-Chan,$$eeditor.
000940084 7001_ $$aChen, Pi-Chi,$$eeditor.
000940084 77608 $$iPrint version:$$z9783319790473
000940084 830_0 $$aPalgrave Macmillan Asian business series.
000940084 852__ $$bebk
000940084 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-79048-0$$zOnline Access$$91397441.1
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000940084 980__ $$aBIB
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