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000940139 019__ $$a1056681274
000940139 020__ $$a9783319962177$$q(electronic book)
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000940139 035__ $$aSP(OCoLC)on1056176863
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000940139 049__ $$aISEA
000940139 050_4 $$aHF5415.12615
000940139 08204 $$a658.80019$$223
000940139 1001_ $$aNemorin, Selena,$$eauthor.
000940139 24510 $$aBiosurveillance in New Media Marketing :$$bworld, discourse, representation /$$cSelena Nemorin.
000940139 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2018]
000940139 264_4 $$c©2018
000940139 300__ $$a1 online resource
000940139 336__ $$atext$$btxt$$2rdacontent
000940139 337__ $$acomputer$$bc$$2rdamedia
000940139 338__ $$aonline resource$$bcr$$2rdacarrier
000940139 504__ $$aIncludes bibliographical references and index.
000940139 506__ $$aAccess limited to authorized users.
000940139 5208_ $$aAdvertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?0'Biosurveillance in New Media Marketing' is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
000940139 588__ $$aOnline resource; title from PDF title page (viewed October 10, 2018).
000940139 650_0 $$aNeuromarketing.
000940139 77608 $$iPrint version:$$aNEMORIN, SELENA.$$tBIOSURVEILLANCE IN NEW MEDIA MARKETING.$$d[Place of publication not identified] : SPRINGER INTERNATIONAL PU, 2018$$z3319962167$$w(OCoLC)1041502649
000940139 852__ $$bebk
000940139 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-96217-7$$zOnline Access$$91397441.1
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000940139 980__ $$aEBOOK
000940139 980__ $$aBIB
000940139 982__ $$aEbook
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