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1. Introduction: The unveiling of the disappearance
2. Tracing the origins of Hong Kong manhua: A case of culture of disappearance
3. Reinventing Hong Kong manhua: A case of the non-appearance
4. A history of Hong Kong comics in film adaptations: The appearance of self-identities
5. Construction of Hong Kong modern living: Household product and appliance advertisements in the pre-television era
6. Reconfiguring a new tradition of ideal family size: A case study of the Family Planning Association of Hong Kong, 1977-1982
7. Transitory identity of Hong Kong: A Reading of Cathay Pacific Airways Television Commercials
8. Negotiating the marginalized identity of Hong Kong: A case in graphic design
9. An international design identity of Hong Kong: Colonization, decolonization, and recolonization
10. Not the same: Rethinking Chineseness in a global context through poster design.

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