@article{940260,
      recid = {940260},
      author = {Treveri Gennari, Daniela., and Hipkins, Danielle., and  O'Rawe, Catherine.,},
      title = {Rural Cinema Exhibition and Audiences in a Global Context  /},
      pages = {1 online resource (XVII, 368 pages 23 illustrations, 16  illustrations in color.) :},
      abstract = {Although it has only been in the last decade that the  planet's population balance tipped from a predominantly  rural makeup towards an urban one, the field of cinema  history has demonstrated a disproportionate skew toward the  urban. Within audience studies, however, an increasing  number of scholars are turning their attention away from  the bright lights of the urban, and towards the less  well-lit and infinitely more variegated history of rural  cinema-going. Rural Cinema Exhibition and Audiences in A  Global Context is the first volume to consider rural  cinema-going from a global perspective. It aims to provide  a rich and wide-ranging introduction to this growing field,  and to further develop some of its key questions. It brings  together eighteen international scholars or teams, all  representatives of a dynamic, new field. Moving beyond a  Western focus is essential for thinking through questions  of rural exhibition, distribution and cinema experience,  since over the relatively short history of cinema it is the  rural that has dominated cinema-goers' lives in much of the  developing world. To this end, the volume also innovates by  bringing discussions of North American and European  ruralities into dialogue with contributions on Kenya,  Brazil, China, Thailand, South Africa and Australia.},
      url = {http://library.usi.edu/record/940260},
      doi = {https://doi.org/10.1007/978-3-319-66344-9},
}