000940395 000__ 03537cam\a2200505Ii\4500
000940395 001__ 940395
000940395 005__ 20230306152139.0
000940395 006__ m\\\\\o\\d\\\\\\\\
000940395 007__ cr\cn\nnnunnun
000940395 008__ 181128s2019\\\\sz\\\\\\ob\\\\001\0\eng\d
000940395 019__ $$a1076768812$$a1084396822
000940395 020__ $$a9783319942803$$q(electronic book)
000940395 020__ $$a3319942808$$q(electronic book)
000940395 020__ $$z3319942794
000940395 020__ $$z9783319942797
000940395 035__ $$aSP(OCoLC)on1076485924
000940395 035__ $$aSP(OCoLC)1076485924$$z(OCoLC)1076768812$$z(OCoLC)1084396822
000940395 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dFIE$$dIUL$$dOCLCF$$dLEAUB$$dNRC$$dVLB$$dYDX$$dVT2$$dOCLCQ
000940395 049__ $$aISEA
000940395 050_4 $$aHF5827.85
000940395 08204 $$a659.1045522$$223
000940395 1001_ $$aO'Driscoll, Aileen,$$eauthor.
000940395 24510 $$aLearning to Sell Sex(ism) :$$bAdvertising Students and Gender /$$cAileen O'Driscoll.
000940395 2463_ $$aLearning to Sell Sex
000940395 2463_ $$aLearning to Sell Sexism
000940395 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2019]
000940395 264_4 $$c©2019
000940395 300__ $$a1 online resource
000940395 336__ $$atext$$btxt$$2rdacontent
000940395 337__ $$acomputer$$bc$$2rdamedia
000940395 338__ $$aonline resource$$bcr$$2rdacarrier
000940395 504__ $$aIncludes bibliographical references and index.
000940395 5050_ $$a1. Introduction -- 2. Gendered advertising: From text to industry to classroom -- 3. We're just different (but equal): Unpacking students' gendered views -- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men -- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content -- 6. Conclusions and Reflections.
000940395 506__ $$aAccess limited to authorized users.
000940395 520__ $$aThis book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.--$$cProvided by publisher.
000940395 588__ $$aOnline resource; title from PDF title page (viewed November 29, 2018).
000940395 650_0 $$aSex role in advertising.
000940395 650_0 $$aSex in advertising.
000940395 650_0 $$aWomen in advertising.
000940395 650_0 $$aSexism.
000940395 77608 $$iPrint version:$$aO'DRISCOLL, AILEEN.$$tLEARNING TO SELL SEX-ISM.$$d[Place of publication not identified] : PALGRAVE MACMILLAN, 2018$$z3319942794$$w(OCoLC)1037809414
000940395 852__ $$bebk
000940395 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-94280-3$$zOnline Access$$91397441.1
000940395 909CO $$ooai:library.usi.edu:940395$$pGLOBAL_SET
000940395 980__ $$aEBOOK
000940395 980__ $$aBIB
000940395 982__ $$aEbook
000940395 983__ $$aOnline
000940395 994__ $$a92$$bISE