TY  - GEN
N2  - This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
DO  - 10.1007/978-3-030-10794-9
DO  - doi
AB  - This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
T1  - Research methodology in marketing :theory development, empirical approaches and philosophy of science considerations /
AU  - Eisend, Martin,
AU  - Kuss, Alfred,
AU  - Eisend, Martin.
CN  - HF5415.2
LA  - eng
N1  - Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
ID  - 940438
KW  - Marketing research
KW  - Marketing.
KW  - Sociology
SN  - 9783030107949
SN  - 3030107949
SN  - 9783030107932
SN  - 3030107930
SN  - 9783030107956
SN  - 3030107957
TI  - Research methodology in marketing :theory development, empirical approaches and philosophy of science considerations /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-10794-9
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-10794-9
ER  -