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000940438 020__ $$a9783030107949$$q(electronic book)
000940438 020__ $$a3030107949$$q(electronic book)
000940438 020__ $$a9783030107932
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000940438 020__ $$a9783030107956
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000940438 0247_ $$a10.1007/978-3-030-10794-9$$2doi
000940438 0248_ $$a10.1007/978-3-030-10
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000940438 050_4 $$aHF5415.2$$b.E37 2019
000940438 08204 $$a658.80072$$223
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000940438 1001_ $$aEisend, Martin,$$eauthor
000940438 24510 $$aResearch methodology in marketing :$$btheory development, empirical approaches and philosophy of science considerations /$$cMartin Eisend, Alfred Kuss.
000940438 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2019]
000940438 300__ $$a1 online resource (ix, 238 pages)
000940438 336__ $$atext$$btxt$$2rdacontent
000940438 337__ $$acomputer$$bc$$2rdamedia
000940438 338__ $$aonline resource$$bcr$$2rdacarrier
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000940438 500__ $$aAdaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
000940438 504__ $$aIncludes bibliographical references and index.
000940438 5050_ $$a1. Introduction -- 2. Nature and Relevance of Theories -- 3. Scientific Realism -- 4. Theory Building -- 5. Theory Testing -- 6. Data Collection: Operationalization, Measurement, and Sampling -- 7. Hypotheses and Models -- 8. Test of Causal Relationships -- 9. Generalization -- 10. Research Ethics.
000940438 506__ $$aAccess limited to authorized users.
000940438 520__ $$aThis textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
000940438 588__ $$aOnline resource; title from digital title page (viewed on April 10, 2019).
000940438 650_0 $$aMarketing research$$xMethodology.
000940438 650_0 $$aMarketing.
000940438 650_0 $$aSociology$$xResearch.
000940438 7001_ $$aKuss, Alfred,$$eauthor
000940438 7001_ $$aEisend, Martin.$$tGrundlagen empirischer Forschung.
000940438 77608 $$iPrint version:$$z9783030107932
000940438 852__ $$bebk
000940438 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-10794-9$$zOnline Access$$91397441.1
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