Intercultural Service Encounters :: Cross-cultural Interactions and Service Quality /: by Piyush Sharma.

Sharma, Piyush.,

doi:10.1007/978-3-319-91941-6

Intercultural Service Encounters : Cross-cultural Interactions and Service Quality / by Piyush Sharma.

Sharma, Piyush., author

2019

HF5415.5-HF5415.53

Available Online

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Title

Intercultural Service Encounters : Cross-cultural Interactions and Service Quality / by Piyush Sharma.

Author

Sharma, Piyush., author

ISBN

9783319919416
3319919415

DOI

https://doi.org/10.1007/978-3-319-91941-6

Published

Cham : Springer International Publishing : Imprint : Palgrave Pivot, 2019.

Language

English

Description

1 online resource (VII, 101 pages 9 illustrations) : illustrations.

Item Number

10.1007/978-3-319-91941-6 doi

Call Number

HF5415.5-HF5415.53

Dewey Decimal Classification

658.812

Summary

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

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text file PDF

Available in Other Form

Print version: 9783319919409

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