@article{940670,
      author = {Wabia, Carolin.},
      url = {http://library.usi.edu/record/940670},
      title = {The cultural influence on mass customization /},
      publisher = {Springer Gabler,},
      abstract = {This thesis empirically proofs a cultural influence on  mass customization - the personalization of mass products  towards individual tastes - a topic of increasing  importance in todays international markets. Based on  quantitative research, the author observes differences in  preferences among German and Chinese participants for  varying product groups and mass customization stages.  Contrasts in willingness-to-pay for mass-customized goods  are explored and the investigated cultural influence is  attributed to specific cultural dimensions.},
      doi = {https://doi.org/10.1007/978-3-658-31},
      recid = {940670},
      pages = {1 online resource},
      address = {Wiesbaden :},
      year = {2020},
}