TY  - GEN
N2  - This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in todays international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
DO  - 10.1007/978-3-658-31
AB  - This thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in todays international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
T1  - The cultural influence on mass customization /
DA  - 2020.
CY  - Wiesbaden :
AU  - Wabia, Carolin.
CN  - TS183
PB  - Springer Gabler,
PP  - Wiesbaden :
PY  - 2020.
ID  - 940670
KW  - Mass customization.
SN  - 9783658310158
SN  - 3658310154
TI  - The cultural influence on mass customization /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-31015-8
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-31015-8
ER  -