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000940670 019__ $$a1183961071$$a1191053493
000940670 020__ $$a9783658310158$$q(electronic book)
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000940670 020__ $$z9783658310141
000940670 0247_ $$a10.1007/978-3-658-31
000940670 035__ $$aSP(OCoLC)on1184056436
000940670 035__ $$aSP(OCoLC)1184056436$$z(OCoLC)1183961071$$z(OCoLC)1191053493
000940670 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dLQU$$dEBLCP
000940670 049__ $$aISEA
000940670 050_4 $$aTS183
000940670 08204 $$a670.42/7$$223
000940670 1001_ $$aWabia, Carolin.
000940670 24514 $$aThe cultural influence on mass customization /$$cCarolin Wabia.
000940670 260__ $$aWiesbaden :$$bSpringer Gabler,$$c2020.
000940670 300__ $$a1 online resource
000940670 336__ $$atext$$btxt$$2rdacontent
000940670 337__ $$acomputer$$bc$$2rdamedia
000940670 338__ $$aonline resource$$2rdacarrier
000940670 504__ $$aIncludes bibliographical references.
000940670 5050_ $$aTheoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural-bound Interest in Mass Customization -- survey -- Cultural-Bound Actions in Mass Customization -- experiment.
000940670 506__ $$aAccess limited to authorized users.
000940670 520__ $$aThis thesis empirically proofs a cultural influence on mass customization - the personalization of mass products towards individual tastes - a topic of increasing importance in todays international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness-to-pay for mass-customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
000940670 650_0 $$aMass customization.
000940670 77608 $$iPrint version:$$z3658310146$$z9783658310141$$w(OCoLC)1158476370
000940670 852__ $$bebk
000940670 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-31015-8$$zOnline Access$$91397441.1
000940670 909CO $$ooai:library.usi.edu:940670$$pGLOBAL_SET
000940670 980__ $$aEBOOK
000940670 980__ $$aBIB
000940670 982__ $$aEbook
000940670 983__ $$aOnline
000940670 994__ $$a92$$bISE