TY  - GEN
AB  - Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
AU  - Minton, Elizabeth A.,
AU  - Kahle, Lynn R.,
CN  - HB72
ET  - First edition.
ID  - 941668
KW  - Economics
KW  - Economics
KW  - Multiculturalism in advertising.
KW  - Consumer behavior
KW  - religion
KW  - religiosity
KW  - religious affiliation
KW  - belief systems
KW  - Christian
KW  - Jew
KW  - Muslim
KW  - Hindu
KW  - Buddhist
KW  - Confucianist
KW  - Taoist
KW  - behavioral economics
KW  - consumer behavior
KW  - decision making
KW  - morality
KW  - donation behavior
KW  - sustainability
KW  - holidays
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1575554
N1  - Part of: 2014 digital library.
N2  - Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
SN  - 9781606497050
T1  - Belief systems, religion, and behavioral economics :marketing in multicultural environments /
TI  - Belief systems, religion, and behavioral economics :marketing in multicultural environments /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1575554
ER  -