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000941668 020__ $$z9781606497043 (paperback)
000941668 020__ $$a9781606497050$$q(electronic bk.)
000941668 035__ $$a(MiAaPQ)EBC1575554
000941668 035__ $$a(Au-PeEL)EBL1575554
000941668 035__ $$a(CaPaEBR)ebr10821751
000941668 035__ $$a(OCoLC)867482117
000941668 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000941668 050_4 $$aHB72$$b.M553 2014
000941668 0820_ $$a174$$223
000941668 1001_ $$aMinton, Elizabeth A.,$$eauthor.
000941668 24510 $$aBelief systems, religion, and behavioral economics :$$bmarketing in multicultural environments /$$cElizabeth A. Minton and Lynn R. Kahle.
000941668 250__ $$aFirst edition.
000941668 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2014.
000941668 300__ $$a1 online resource (xii, 143 pages)
000941668 336__ $$atext$$2rdacontent
000941668 337__ $$acomputer$$2rdamedia
000941668 338__ $$aonline resource$$2rdacarrier
000941668 4901_ $$aEconomics collection,$$x2163-7628
000941668 500__ $$aPart of: 2014 digital library.
000941668 504__ $$aIncludes bibliographical references (pages 123-135) and index.
000941668 5050_ $$aPreface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
000941668 506__ $$aAccess limited to authorized users.
000941668 5203_ $$aReligion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
000941668 588__ $$aTitle from PDF title page (viewed on January 3, 2014).
000941668 650_0 $$aEconomics$$xReligious aspects.
000941668 650_0 $$aEconomics$$xPsychological aspects.
000941668 650_0 $$aMulticulturalism in advertising.
000941668 650_0 $$aConsumer behavior$$xReligious aspects.
000941668 653__ $$areligion
000941668 653__ $$areligiosity
000941668 653__ $$areligious affiliation
000941668 653__ $$abelief systems
000941668 653__ $$aChristian
000941668 653__ $$aJew
000941668 653__ $$aMuslim
000941668 653__ $$aHindu
000941668 653__ $$aBuddhist
000941668 653__ $$aConfucianist
000941668 653__ $$aTaoist
000941668 653__ $$abehavioral economics
000941668 653__ $$aconsumer behavior
000941668 653__ $$adecision making
000941668 653__ $$amorality
000941668 653__ $$adonation behavior
000941668 653__ $$asustainability
000941668 653__ $$aholidays
000941668 655_0 $$aElectronic books
000941668 7001_ $$aKahle, Lynn R.,$$eauthor.
000941668 77608 $$iPrint version:$$z9781606497043
000941668 830_0 $$a2014 digital library.
000941668 830_0 $$aEconomics collection.$$x2163-7628.
000941668 852__ $$bebk
000941668 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1575554$$zOnline Access
000941668 909CO $$ooai:library.usi.edu:941668$$pGLOBAL_SET
000941668 980__ $$aBIB
000941668 980__ $$aEBOOK
000941668 982__ $$aEbook
000941668 983__ $$aOnline