The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
2017
HF5415.1265 .S368 2017
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Details
Title
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Edition
Sixth edition.
ISBN
9781119362418
9781119362449 (electronic bk.)
9781119362449 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2017.
Copyright
©2017
Language
English
Description
1 online resource (427 pages) : illustrations
Call Number
HF5415.1265 .S368 2017
Dewey Decimal Classification
658.872
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Scott, David Meerman. New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Sixth edition. Hoboken, New Jersey : Wiley, c2017 9781119362418
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