Consumer behavior theories :: convergence of divergent perspectives with applications to marketing and management /: Rajagopal.

Name: Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.
ISBN: 9781947441156

Rajagopal,

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.

Rajagopal, 1957- author.

2018

HF5415.32 .R353 2018

Available Online

Formats

Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS

Add to Basket

Linked e-resources

Linked Resource

Online Access

Details

Title

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.

Author

Rajagopal, 1957- author.

Edition

First edition.

ISBN

9781947441149
9781947441156 (electronic bk.)

Published

New York, NY : Business Expert Press, 2018.

Language

English

Description

1 online resource (198 pages).

Call Number

HF5415.32 .R353 2018

Dewey Decimal Classification

658.8342

Note

Includes index.

Access Note

Access limited to authorized users.

Source of Description

Description based on print version record.

Series

Consumer behavior collection.

Available in Other Form

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management.

Linked Resources

Online Access

Record Appears in

Online Resources > Ebooks
All Resources

Browse Subjects

Show more subjects...

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.

Linked e-resources

Details

Browse Subjects

Statistics