TY  - GEN
N2  - This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
AB  - This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
T1  - Marketing English books, 1476-1550 :how printers changed reading /
AU  - Da Costa, Alexandra,
ET  - First edition.
CN  - Oxford Scholarship Online
CN  - Z291.3
ID  - 943326
KW  - Book industries and trade
KW  - Book industries and trade
KW  - Books
KW  - Books
KW  - Books and reading
KW  - Books and reading
KW  - English literature
KW  - English literature
SN  - 9780191904011 
TI  - Marketing English books, 1476-1550 :how printers changed reading /
LK  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198847588.001.0001
UR  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198847588.001.0001
ER  -