000943326 000__ 02337cam\a2200493\i\4500 000943326 001__ 943326 000943326 005__ 20210515200039.0 000943326 006__ m\\\\\o\\d\\\\\\\\ 000943326 007__ cr\un\nnnunnun 000943326 008__ 200925s2020\\\\enka\\\\ob\\\\001\0\eng\d 000943326 020__ $$a9780191904011 $$q(electronic book) 000943326 035__ $$a(StDuBDS)EDZ0002342071 000943326 040__ $$aStDuBDS$$beng$$cStDuBDS$$erda$$epn 000943326 050_4 $$aZ291.3 000943326 08204 $$a381.4500209409024$$223 000943326 1001_ $$aDa Costa, Alexandra,$$d1982-$$eauthor. 000943326 24510 $$aMarketing English books, 1476-1550 :$$bhow printers changed reading /$$cAlexandra da Costa. 000943326 250__ $$aFirst edition. 000943326 264_1 $$aOxford :$$bOxford University Press,$$c2020. 000943326 300__ $$a1 online resource (288 pages) :$$billustrations. 000943326 336__ $$atext$$2rdacontent 000943326 336__ $$astill image$$2rdacontent 000943326 337__ $$acomputer$$2rdamedia 000943326 338__ $$aonline resource$$2rdacarrier 000943326 4901_ $$aOxford studies in medieval literature and culture 000943326 4901_ $$aOxford scholarship online 000943326 504__ $$aIncludes bibliographical references and index. 000943326 506__ $$aAccess limited to authorized users. 000943326 5208_ $$aThis work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs. 000943326 588__ $$aDescription based on online resource; title from home page (viewed on September 25, 2020). 000943326 650_0 $$aBook industries and trade$$zEurope$$xHistory$$yTo 1500. 000943326 650_0 $$aBook industries and trade$$zEurope$$xHistory$$y16th century. 000943326 650_0 $$aBooks$$zEurope$$xMarketing$$xHistory$$yTo 1500. 000943326 650_0 $$aBooks$$zEurope$$xMarketing$$xHistory$$y16th century. 000943326 650_0 $$aBooks and reading$$zEurope$$xHistory$$yTo 1500. 000943326 650_0 $$aBooks and reading$$zEurope$$xHistory$$y16th century. 000943326 650_0 $$aEnglish literature$$xPublishing$$xHistory$$yTo 1500. 000943326 650_0 $$aEnglish literature$$xPublishing$$xHistory$$y16th century. 000943326 77608 $$iPrint version:$$z9780198847588 000943326 830_0 $$aOxford studies in medieval literature and culture. 000943326 830_0 $$aOxford scholarship online. 000943326 85280 $$bebk$$hOxford Scholarship Online 000943326 85640 $$3Oxford scholarship online$$uhttps://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198847588.001.0001$$zOnline Access 000943326 909CO $$ooai:library.usi.edu:943326$$pGLOBAL_SET 000943326 980__ $$aEBOOK 000943326 980__ $$aBIB 000943326 982__ $$aEbook 000943326 983__ $$aOnline