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000943662 019__ $$a1194525350$$a1197840010$$a1198390315
000943662 020__ $$a9783030539832$$q(electronic book)
000943662 020__ $$a3030539830$$q(electronic book)
000943662 020__ $$z3030539822
000943662 020__ $$z9783030539825
000943662 0247_ $$a10.1007/978-3-030-53
000943662 035__ $$aSP(OCoLC)on1193112511
000943662 035__ $$aSP(OCoLC)1193112511$$z(OCoLC)1194525350$$z(OCoLC)1197840010$$z(OCoLC)1198390315
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000943662 049__ $$aISEA
000943662 050_4 $$aHF5415.32$$b.K83 2020
000943662 08204 $$a658.8342$$223
000943662 1001_ $$aKüçük, S. Ümit,$$eauthor.
000943662 24510 $$aConsumer voice :$$bthe democratization of consumption markets in the digital age /$$cS. Umit Kucuk.
000943662 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2020]
000943662 300__ $$a1 online resource.
000943662 336__ $$atext$$btxt$$2rdacontent
000943662 337__ $$acomputer$$bc$$2rdamedia
000943662 338__ $$aonline resource$$bcr$$2rdacarrier
000943662 4901_ $$aPalgrave pivot
000943662 504__ $$aIncludes bibliographical references and index.
000943662 506__ $$aAccess limited to authorized users.
000943662 520__ $$aThis book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.
000943662 588__ $$aDescription based on online resource; title from digital title page (viewed on October 22, 2020).
000943662 650_0 $$aConsumer behavior.
000943662 650_0 $$aInternet marketing.
000943662 650_0 $$aSocial media$$xEconomic aspects.
000943662 77608 $$iPrint version:$$z3030539822$$z9783030539825$$w(OCoLC)1159041474
000943662 830_0 $$aPalgrave pivot.
000943662 852__ $$bebk
000943662 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1007/978-3-030-53983-2$$zOnline Access
000943662 909CO $$ooai:library.usi.edu:943662$$pGLOBAL_SET
000943662 980__ $$aEBOOK
000943662 980__ $$aBIB
000943662 982__ $$aEbook
000943662 983__ $$aOnline
000943662 994__ $$a92$$bISE