@article{943761,
      author = {Annushkina, Olga E. and Regazzo, Alberto.},
      url = {http://library.usi.edu/record/943761},
      title = {The Art of Going Global : A Practical Guide to a Firm's  International Growth.},
      abstract = {Global strategy is different for every company. This book  supports you through all core decisions you need to make in  order to take your company global. Starting with the most  important step - changing the mindset of the  entrepreneurial or senior management team - it presents the  pros and cons of each choice related to the global strategy  definition and uncovers hidden threats and opportunities.  With a pragmatic toolkit provided at the end of each  chapter, The Art of Going Global will help to improve your  decision-making capabilities in relation to a range of  challenges including: · Foreign market selection ·  Adaptation · Cross-cultural management · Entry mode  options With case studies and insights illustrating how to  apply each toolkit, this book will help you to consider a  variety of alternative solutions for key managerial  decisions on internationalization, the pros and cons of  different strategic scenarios, and ultimately drive you to  create a clear global vision and strategy for your firm.},
      doi = {https://doi.org/10.1007/978-3-030-21,  https://doi.org/10.1007/978-3-030-21044-1},
      recid = {943761},
      pages = {1 online resource (212 pages)},
}