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000943761 0247_ $$a10.1007/978-3-030-21
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000943761 050_4 $$aQ162$$b.A56 2020
000943761 08204 $$a650$$223
000943761 1001_ $$aAnnushkina, Olga E.
000943761 24514 $$aThe Art of Going Global :$$bA Practical Guide to a Firm's International Growth.
000943761 264_1 $$aCham :$$bSpringer International Publishing AG,$$c2020.
000943761 300__ $$a1 online resource (212 pages)
000943761 336__ $$atext$$btxt$$2rdacontent
000943761 337__ $$acomputer$$bc$$2rdamedia
000943761 338__ $$aonline resource$$bcr$$2rdacarrier
000943761 506__ $$aAccess limited to authorized users.
000943761 520__ $$aGlobal strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step - changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including: · Foreign market selection · Adaptation · Cross-cultural management · Entry mode options With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm.
000943761 588__ $$aDescription based on print version record.
000943761 650_0 $$aBusiness.
000943761 650_0 $$aGlobalization.
000943761 650_0 $$aMarkets.
000943761 650_0 $$aLeadership.
000943761 7001_ $$aRegazzo, Alberto.
000943761 77608 $$iPrint version:$$aAnnushkina, Olga E.$$tThe Art of Going Global : A Practical Guide to a Firm's International Growth$$dCham : Springer International Publishing AG,c2020$$z9783030210434
000943761 852__ $$bebk
000943761 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1007/978-3-030-21044-1$$zOnline Access
000943761 909CO $$ooai:library.usi.edu:943761$$pGLOBAL_SET
000943761 980__ $$aEBOOK
000943761 980__ $$aBIB
000943761 982__ $$aEbook
000943761 983__ $$aOnline
000943761 994__ $$a92$$bISE