@article{943815,
      author = {Lee, Jonathan Rey,},
      url = {http://library.usi.edu/record/943815},
      title = {Deconstructing LEGO : the medium and messages of LEGO play  /},
      abstract = {This book investigates a paradox of creative yet scripted  play--how LEGO invites players to build 'freely' with and  within its highly structured, ideologically-laden toy  system. First, this book considers theories and methods for  deconstructing LEGO as a medium of bricolage, the creative  reassembly of already-significant elements. Then, it pieces  together readings of numerous LEGO sets, advertisements,  videogames, films, and other media that show how LEGO  constructs five ideologies of play: construction play,  dramatic play, digital play, transmedia play, and  attachment play. From suburban traffic patterns to  architectural croissants, from feminized mini-doll bodies  to toys-to-life stories, from virtual construction to  playful fan creations, this book explores how the LEGO  medium conveys ideological messages--not by transmitting  clear statements but by providing implicit instructions for  how to reassemble meanings it had all along.},
      recid = {943815},
      pages = {1 online resource (xlii, 281 pages) :},
}