TY  - GEN
N2  - This book investigates a paradox of creative yet scripted play--how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages--not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.
AB  - This book investigates a paradox of creative yet scripted play--how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages--not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.
T1  - Deconstructing LEGO :the medium and messages of LEGO play /
AU  - Lee, Jonathan Rey,
CN  - TS2301.T7
ID  - 943815
KW  - LEGO toys.
KW  - Play
SN  - 9783030536657
SN  - 3030536653
TI  - Deconstructing LEGO :the medium and messages of LEGO play /
LK  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1007/978-3-030-53665-7
UR  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1007/978-3-030-53665-7
ER  -