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Media management : strategy, business models and case studies / Bernd W. Wirtz.

Wirtz, Bernd W., 1964-
2020
P96.M34
Available Online
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Title
Media management : strategy, business models and case studies / Bernd W. Wirtz.
Author
Wirtz, Bernd W., 1964-
Edition
2nd ed.
ISBN
9783030479138 (electronic book)
3030479137 (electronic book)
3030479129
9783030479121
DOI
https://doi.org/10.1007/978-3-030-47913-8
Publication Details
Cham : Springer, 2020.
Language
English
Description
1 online resource
Item Number
10.1007/978-3-030-47913-8 doi
Call Number
P96.M34
Dewey Decimal Classification
302.23068
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Series
Springer texts in business and economics.
Available in Other Form
Print version: 9783030479121
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