Labour policies, language use and the 'new' economy : the case of adventure tourism / Kellie Gonçalves.

3030487059 (electronic book)
9783030487058 (electronic book)
9783030487041
3030487040

Cham, Switzerland : Palgrave Macmillan, [2020]

English

1 online resource (288 pages).

10.1007/978-3-030-48705-8 doi
10.1007/978-3-030-48

G156.5.S63 G66 2020

306.4819
302.2

This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the worlds top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes. Kellie Gonçalves is SNSF Marie Heim-Vögtlin Fellow at the English Department of the University of Bern, Switzerland.

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Description based on online resource; title from digital title page (viewed on October 13, 2020).

Language and globalization.

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