Brand storytelling in the digital age : theories, practice and application / S.M.A. Moin.
2020
HF5415.1255 .M65 2020
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Details
Title
Brand storytelling in the digital age : theories, practice and application / S.M.A. Moin.
Author
ISBN
9783030590857 (electronic book)
3030590852 (electronic book)
3030590844
9783030590840
3030590852 (electronic book)
3030590844
9783030590840
Published
Cham, Switzerland : Palgrave Macmillan, imprint of Springer Nature, [2020]
Language
English
Description
1 online resource
Call Number
HF5415.1255 .M65 2020
Dewey Decimal Classification
658.827
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on November 23, 2020).
Series
Palgrave pivot.
Available in Other Form
Print version: 9783030590840
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