Consumer Nationalism and Barr's Irn-Bru in Scotland / by David Leishman.
Leishman, David., author.
2020
H1-970.9
Available Online

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Title Consumer Nationalism and Barr's Irn-Bru in Scotland / by David Leishman.
Author Leishman, David., author.
Edition 1st ed. 2020.
ISBN 9783030533823
3030533824
9783030533823
3030533816
9783030533816
Published Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Language English
Description 1 online resource (XVI, 264 pages) : illustrations.
Call Number H1-970.9
Dewey Decimal Classification 306
Summary This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Series Consumption and public life.
Available in Other Form Print version: 9783030533847
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1. Introduction
2. The Power of Origins
3. From Girders: Discourses of National Strength
4. Consumer Nationalism in Popular and Material Culture
5. Scotland's Other: Defining Oppositional Identities
6. Conclusion.

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