Consumer Nationalism and Barr's Irn-Bru in Scotland / by David Leishman.

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Consumer Nationalism and Barr's Irn-Bru in Scotland / by David Leishman.

1st ed. 2020.

9783030533823
3030533824
9783030533823
3030533816
9783030533816

Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.

English

1 online resource (XVI, 264 pages) : illustrations.

H1-970.9

306

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

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Consumption and public life.

Print version: 9783030533847

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