The brand-driven CEO : embedding brand into business strategy / David Kincaid.
2020
HF5415.15 .K56 2020
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Details
Title
The brand-driven CEO : embedding brand into business strategy / David Kincaid.
ISBN
9781442621657 (electronic book)
1442621656 (electronic book)
9781442621640 (electronic book)
1442621648 (electronic book)
1442621656 (electronic book)
9781442621640 (electronic book)
1442621648 (electronic book)
Published
Toronto ; Buffalo ; London : University of Toronto Press, [2020]
Language
English
Description
1 online resource (247 pages) : illustrations
Call Number
HF5415.15 .K56 2020
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on November 12, 2020).
Added Corporate Author
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