Sport teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins.
Watkins, Brandi, author.
2019
GV568.3 .W38 2019
Available Online

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Details

Title
Sport teams, fans, and Twitter : the influence of social media on relationships and branding / Brandi Watkins.
Author
Watkins, Brandi, author.
ISBN
9781498540063 (electronic book)
1498540066 (electronic book)
9781498540056
9781498540070
Published
Lanham, Maryland : Lexington Books, [2019]
Language
English
Description
1 online resource (v, 141 pages) : illustrations
Call Number
GV568.3 .W38 2019
Dewey Decimal Classification
796.068/8
Summary
"This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Integrated marketing communication.
Available in Other Form
Sport teams, fans, and Twitter.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Twitter for relationship building
The fan-team relationship
Getting social
Online fan engagement & fan-team relationships
Content strategies & relationship marketing
Brand personality
Connecting with athletes
Dialogue
Recommendations.

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