Intro
Half-title Page
Title Page
Copyright
Contents
Foreword
Preface
Contributors
Elephant Tourism Glossary
An Elephant Portrait Gallery
Introduction to The Elephant Tourism Business
Section 1
Personal Experiences of Elephant Tourism
1. Managing the Anantara Golden Triangle Elephant Camp: Eric Laws Interviews John Roberts
2. PATA and Jetwing: John Koldowski Interviews Chi Lo and Senal Siriwardene
3. The Elephant in the Room: An Autoethnographic Approach
Section 2
Expectations and Experiences of Interactions with Elephants

4. Drivers of Elephant Tourism in Thailand
5. Visitor Expectations and Behaviours at Elephant Camps
6. Alternative Forms of Elephant Tourism
7. Elephant Visitor Preferences and Experiences in Sri Lanka
Section 3
Ethical and Moral Perspectives
8. Moral Tensions for Elephant Visitors
9. The Valuation of Ethical Encounters with Elephants
10. Community Collaboration, Elephant Conservation and Protection
11. Conservation-Based Elephant Tourism: An Importance-Performance Analysis
Section 4
Frameworks for Modern Elephant Tourism Management

12. The Effectiveness of Elephant Welfare Regulations in India
13. Elephant Tourism Conservation and the Need for a New Strategy: Thai Stakeholder Attitudes
14. Elephant Tourism, the ABTA Animal Welfare Guidelines
Section 5
Elephants and Their Stories
15. A Case Study of Elephant Venue Narratives
16. The Valuation of Elephant Sightings in Protected Areas
17. Social Media: A Proxy Voice for Elephants
Section 6
What Next? Proxy Voices for Elephants
18. Modernizing Human-Elephant Interactions
19. Validating a Captive Elephant Welfare Index

20. Promoting Elephant-Friendly Tourism
21. The Paradox of Elephant-Friendly Tourism
Postscript: COVID-19 and Elephant Tourism, a Preliminary Analysis
Conclusion
Index