Fundamental theories of business communication : laying a foundation for the field / Milton Mayfield, Jacqueline Mayfield, Robyn Walker.
Mayfield, Milton, author.; Mayfield, Jacqueline R., author.; Walker, Robyn, author.
2020
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Title Fundamental theories of business communication : laying a foundation for the field / Milton Mayfield, Jacqueline Mayfield, Robyn Walker.
Author Mayfield, Milton, author.
ISBN 9783030577414 (electronic book)
3030577414 (electronic book)
3030577406
9783030577407
Published Cham, Switzerland : Palgrave Macmillan, [2020]
Language English
Description 1 online resource
Access Note Access limited to authorized users.
Added Author Mayfield, Jacqueline R., author.
Walker, Robyn, author.
Available in Other Form Print version: 9783030577407
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Record Appears in Online Resources > Ebooks
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1. Introduction
2. How We Selected the Theories
3. A Typology of Business Communication Theories
4. Theory Classifications
5. Channels and Barriers
6. Cultural Characteristics and Influences
7. Flows and Patterns
8. Meaning-Making and Discovery
9. Motivation and Persuasion
10. Organizational Structures
11 Reasons and Representations
12. Emerging and Noteworthy Theories
13. Theory Traditions and Influences
14. Why We Need Business Communication Theories
15. Conclusion and Future Development
16. Recommended Readings.

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