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1. Introduction
Part I: Setting the Scene
2. The photograph as a source and agent of history
3. Images in politics before Mussolini
Part II: Production
4. The image makers of the Duce
5. The corporate image: Istituto Luce
6. The press-image: photojournalists and agencies
7. The aesthetic image: Ghitta Carell
Part III: Audiencing
8. The visual presence of the Duce
9. Mussolini's early photographs
10. Mussolini's photogenic charisma
11. The emotional appeal
12. Marketing Mussolini
13. Conclusion.

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