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Table of Contents
Preface
Acknowledgments
Introduction
Part I. The basics of survey research: Probability sampling; Total survey error; Factors to consider when thinking about surveys: the groundwork; Modes of survey delivery; References
Part II: Carrying out the survey: Writing good questions; Carrying out the survey; Changing technology and survey research; Presenting survey results; References
About the authors.
Acknowledgments
Introduction
Part I. The basics of survey research: Probability sampling; Total survey error; Factors to consider when thinking about surveys: the groundwork; Modes of survey delivery; References
Part II: Carrying out the survey: Writing good questions; Carrying out the survey; Changing technology and survey research; Presenting survey results; References
About the authors.