@article{952407,
      author = {Mcintyre, Charles, and Melewar, T. C., and Dennis,  Charles,},
      url = {http://library.usi.edu/record/952407},
      title = {Multi-channel marketing, branding and retail design : new  challenges and opportunities /},
      recid = {952407},
      pages = {1 online resource (274 pages) :},
}